Sands of Time Title
This site provides detailed information on the sand dunes of the Sefton coast in North West England
Home Page
  Quality of Coastal Towns
Project Partners
Tourism and the Mersey coast
Visitor Research Programme
Visitor Profiles
Visitor and Traffic Counts
Use by local people
Caravan Park Survey
Site Data
RSPB Marshside
Ainsdale and Birkdale Sandhills local nature reserve
Birkdale Sandhills, Sands Lake, Ainsdale Discovery Centre and Ainsdale and Birkdale Beaches
Ainsdale Sand Dunes National Nature Reserve
English Nature and Fisherman's Path
National Trust, Formby
Lifeboat Road
  Lifeboat Road carpark area and Wicks Lane/Kirklake Path
  Crosby Coastal Park
  Crosby Marine Park, Hall Road and Hightown Dunes
Quality of Coastal Towns Interreg IIc Project
Caravan Survey
The following is a summary of the findings of this survey. Full data can be viewed at the Sefton Coast Website
A number of caravan and holiday parks were selected from across the European Quality of Coastal Towns project area. Within Sefton the caravan park, Willowbank, at Ainsdale was chosen.

The main aims of the Caravan survey were;

  • To identify examples of good environmental practice.
  • To make recommendations about how the environmental impact of the caravan and holiday parks can be prevented and positively managed.
  • To make recommendations about how to capitalise on environmental opportunities.

The caravan survey was carried out by the use of two methods:

  • Self completion surveys
  • Park audit visit

Self Completion Survey
The self completion surveys were completed by caravan park visitors. These surveys were used to collect information regarding general visitor information such as length of stay and distance travelled. The survey was also designed to assess visitor awareness of environmental issues and if this influenced their choice of holiday venue.

The response rate to this survey was very low. A total of 47 questionnaires were returned and these were primarily from one caravan park.

From the self completion surveys the following trends were found:

(Please note that due to the small sample size the sampling error is +/-10%)

  • One third of visitors were first time visitors
  • Almost 40% of visitors had visited the park 11 or more times in the past year
  • 15% of visitors stay for 7 nights
  • 28% of visitors were from the local region
  • 44% owned static caravans
  • 88% used their own car to reach the caravan park
  • 60% of visitors said that the reason for choosing that caravan park was due to its convenience
  • 60% of visitors looked for sites which are environmentally friendly
  • 38% of visitors were aged 65 or over
Caravan and Holiday Park Audits
A series of environmental audits took place between April and August 2000. The audit covered the following areas:
  • Location, layout and designUse of environmentally friendly products and servicesPollution prevention, recycling and energy conservation measuresSensitive park management practicesCustomer understanding and information managementPlanting and conservation programmesTransport and access issues
  • Regular audit and system improvement
For more information about this project email at Liverpool Hope University.
  Go to the site of Liverpool Hope University    

Liverpool Hope University worked with English Nature and the
Sefton Coast Partnership to implement the Sands of Time project.