Sands of Time Title
This site provides detailed information on the sand dunes of the Sefton coast in North West England
Home Page
  Quality of Coastal Towns
Project Partners
Tourism and the Mersey coast
Visitor Research Programme
Visitor Profiles
Visitor and Traffic Counts
Use by local people
Caravan Park Survey
Site Data
RSPB Marshside
Ainsdale and Birkdale Sandhills local nature reserve
Birkdale Sandhills, Sands Lake, Ainsdale Discovery Centre and Ainsdale and Birkdale Beaches
Ainsdale Sand Dunes National Nature Reserve
English Nature and Fisherman's Path
National Trust, Formby
Lifeboat Road
  Lifeboat Road carpark area and Wicks Lane/Kirklake Path
  Crosby Coastal Park
  Crosby Marine Park, Hall Road and Hightown Dunes
Quality of Coastal Towns Interreg IIc Project
Tourism in Merseyside
The Merseyside coast covers the natural areas of the rivers Ribble, Alt, Mersey, and Dee. The Merseyside coast is heavily developed with both residential and industrial areas. In contrast with this man-made environment, there are large areas of open, unprotected coast including dunes, mudflats and saltmarshes. These open areas are important for recreation regionally due to their proximity to surrounding urban areas. In addition the Sefton coast is also recognised internationally for its nature conservation value.

Due to the Sefton coast's nature conservation value and proximity to urban areas, the need for sustainable tourism is recognised.


The overall market for recreation and tourism on the Mersey coast can be divided into five segments: 1. Local residents living in the Merseyside area
2. Day visits to the coast from homes outside Merseyside
3. Holidaymakers staying in the local area
4. Holiday makers staying outside the Merseyside area
5. Education, school and college groups, and individual students

(Information from WS Atkins, Countrywise and Geoff Broom Associates)


Currently there are 4.5 million visits to the Merseyside coast generating £62.7 million for the local economy. It is anticipated that by 2008 there will be 4.8 million visits generating a total of £71.4 million.

There are four markets in particular which are expected to grow in relation to the Merseyside coast:
1. Green tourism (walking, cycling and birdwatching)
2. Sports tourism (golf and watersports)
3. Education (groups and individuals)
4. Visiting friends and relatives


For more information about this project email at Liverpool Hope University.
  Go to the site of Liverpool Hope University    

Liverpool Hope University worked with English Nature and the
Sefton Coast Partnership to implement the Sands of Time project.